Designing a Brand: The Story Behind the Logo

Logo for Cortex Innovation, symbolizing a blend of creativity and healthcare education through a brain-shaped light bulb with leaves, encircled by the brand name and slogan “Healthcare Education and Solutions.”

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The journey of any new venture begins with a webpage and a logo that represents its vision and brand. At Cortex, we envision a future where peers and mentees are the trailblazers, driving not just research and educational project, but also the creative process behind our website and logo design.

We were thrilled to partner with Lakewood Middle School, transforming the logo creation into an exciting project for the middle school. Under the expert guidance of Mr. Grindstaff, student groups unleashed their creativity, designing 26 unique logos. These designs were anonymized and meticulously evaluated by the Cortex scientific committee.

The top designs sparked our imagination and inspired our current logo, which perfectly captures our mission and vision. Our logo features a brain, a light bulb, and a plant—symbols of growth, innovation, and the nurturing of bright minds and future leaders. The creativity of the students was truly astounding, and we are excited to showcase the top design that inspired our final logo.

Join us on this incredible journey as we continue to plant seeds of innovation and watch them grow into the leaders of tomorrow.